Privacy Policy - SofraHost

Introduction

At SofraHost, we take your privacy seriously. This Privacy Policy explains how we collect, use, store and protect your personal information when you interact with our services. We are committed to transparency and compliance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

By using our website or providing your information through our contact forms or advertising channels, you agree to the practices described in this policy.

Who We Are

SofraHost is a professional Airbnb co-hosting and property management service based in Copenhagen, Denmark. We help property owners maximize their rental income while handling day-to-day operations, guest communication and property maintenance.

Company name: SofraHost
CVR: 46105133
Location: Copenhagen, Denmark
Contact email: info@sofrahost.com

What Information We Collect

We collect personal information that you provide to us directly or through third-party platforms. This includes:

Full name – to identify and communicate with you
Email address – to respond to inquiries and send service information
Phone number – for direct communication and consultation scheduling
Property-related information – such as property location, number of listings and specific requirements
Communication history – messages, consultation notes and service-related correspondence

We do not collect sensitive personal data such as health information, financial details or identity documents unless explicitly required for service delivery and with your consent.

How We Collect Your Data

We collect your personal data through the following channels:

Website contact forms – when you submit an inquiry or consultation request on our website
Meta lead forms – when you respond to our Facebook or Instagram advertisements and submit your information
Direct communication – when you contact us via email, phone or messaging platforms
Cookies and analytics – basic usage data collected through website analytics tools to improve user experience

How We Use Your Information

We use the information we collect for the following purposes:

Contacting leads – responding to your inquiries and scheduling consultations
Property assessments – evaluating whether your property is suitable for our co-hosting services
Service communication – providing updates, service information and responding to questions
Customer support – addressing issues, concerns or feedback
Service improvement – analyzing patterns to enhance our offerings and user experience
Legal compliance – fulfilling legal obligations and protecting our rights

We do not use your data for automated decision-making or profiling.

Legal Basis for Processing (GDPR)

Under GDPR, we process your personal data based on the following legal grounds:

Consent – when you voluntarily provide your information through forms or advertisements, you consent to us using it for the stated purposes
Legitimate interest – we have a legitimate business interest in responding to inquiries, providing services and improving our operations
Legal obligations – we may process data to comply with legal requirements such as tax regulations or official requests

Data Sharing

We do not sell, rent or trade your personal information to third parties. Your data is shared only in the following circumstances:

Service providers – we may share your data with trusted GDPR-compliant service providers who assist us with email communication, data storage or analytics. These providers are contractually obligated to protect your data and use it only for the purposes we specify.
Legal authorities – if required by law, we may disclose your information to comply with legal processes, enforce our terms or protect the rights and safety of SofraHost or others.

All third-party providers we work with are carefully selected and comply with GDPR standards.

Data Storage and Security

We take appropriate technical and organizational measures to protect your personal data from unauthorized access, loss or misuse. Your data is stored securely on GDPR-compliant servers within the European Union.

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy or as required by law. Typically, this means:

Active lead data is retained while you are a prospective or current client
Closed or inactive leads may be retained for up to two years for business records and compliance purposes
You may request deletion of your data at any time, subject to legal obligations

Cookies

Our website uses cookies and similar technologies to improve your browsing experience and analyze website traffic. Cookies are small text files stored on your device that help us understand how visitors interact with our site.

We use the following types of cookies:

Essential cookies – necessary for the website to function properly
Analytics cookies – help us understand website usage and improve performance

You can control or disable cookies through your browser settings. However, disabling certain cookies may affect website functionality.

Your Rights Under GDPR

As a data subject under GDPR, you have the following rights:

Right of access – you can request a copy of the personal data we hold about you
Right to correction – you can ask us to correct inaccurate or incomplete information
Right to deletion – you can request that we delete your personal data, subject to legal obligations
Right to restriction – you can request that we limit how we use your data
Right to data portability – you can request your data in a structured, commonly used format
Right to withdraw consent – you can withdraw your consent at any time, though this will not affect the lawfulness of processing based on consent before withdrawal
Right to object – you can object to processing based on legitimate interests

To exercise any of these rights, please contact us at info@sofrahost.com. We will respond to your request within 30 days.

If you believe we have not handled your data properly, you have the right to lodge a complaint with the Danish Data Protection Authority (Datatilsynet).

Third-Party Platforms

We may collect your information through third-party platforms such as Meta (Facebook and Instagram) when you respond to our advertisements or fill out lead forms. When you provide information through these platforms, both SofraHost's Privacy Policy and the respective platform's data policies apply.

We recommend reviewing Meta's Data Policy to understand how your information is handled on their platforms. Once your data is submitted to us, it is processed according to this Privacy Policy and GDPR regulations.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services or legal requirements. When we make significant changes, we will update the "Last updated" date at the top of this page.

We encourage you to review this policy periodically to stay informed about how we protect your data. Continued use of our services after changes are posted constitutes your acceptance of the updated policy.

Contact Information

If you have any questions, concerns or requests regarding this Privacy Policy or how we handle your personal data, please contact us:

Email: info@sofrahost.com

We are committed to addressing your inquiries promptly and transparently.